Conservatives across America who wear Wrangler Jeans would be shocked to hear this news.
Wrangler doesn’t want them to shop with their company anymore.
They launched a vicious attack on all of their customers who hold conservative views.
The list of companies embracing the left-wing agenda continues to expand, even among companies that cater mainly to conservatives.
Wrangler Jeans is known as a brand worn by a lot of conservatives.
Their main spokesperson for years was former Packers QB Brett Favre, a country boy from Mississippi known to be a Republican.
Favre would often star in the nationwide commercials wearing the brand’s jeans while playing football in his backyard. Many ordinary Americans were able to relate to the ad campaign and went out and bought the jeans themselves.
But over the last few years, Wrangler has gone in a different direction, especially after they were bought out by Kontoor Brands, which also owns Lee.
Kontoor’s official website is a smorgasbord of “woke” cliches with other more nefarious concepts mixed in.
Their “inclusion and diversity” page ties the woke agenda directly in with their business strategy with CEO Scott Baxter saying: “The natural connection between Inclusion & Diversity and our business strategy is a powerful one. We’re determined to strengthen that connection, from the way we recruit and develop talent, to the way we show up in the marketplace and in our communities as inclusive brands. Each one of us is accountable to strive to achieve our strategy, measured on our ability to create a growth culture that is worthy of our greatest aspirations.”
Even more ominously, the website states one of its goals is to “Increase Representation.” When companies say this, it almost always means hitting certain quotas that ultimately decrease the number of white male employees.
This concept goes directly against fundamental fairness. If the best candidate for a job is a black female, she should get the job. If the best candidate is a white male, he should get the job. Skin color and gender should not matter.
But companies don’t believe in that anymore and want to boost their PR by having a high percentage of their company be from certain groups the left considers to be “oppressed.”
This in turn influences these companies’ hiring practices.
Perhaps if conservatives knew about this, they would be less likely to want to buy Wrangler Jeans from a company like Kontoor Brands.
It’s important for conservatives to use their power in the marketplace to influence companies so they will abandon their woke agenda.
Right now, companies like Kontoor Brands don’t think they have to listen to conservatives.
But after what happened to Bud Light, maybe they will reconsider if they begin feeling the pressure themselves.