No one knew that this deal was going down until weeks later.
But it could have had a big impact on the election.
Now there’s a lot of buzz around this huge payment that Kamala Harris made.
For reasons that don’t quite make sense, Kamala Harris decided to go all-in on a celebrity strategy for the election.
This is strange, because it plays to a stereotype of Democrats, which is that they love hanging out with the social elites and don’t care much about the average American.
Perhaps Harris and her team felt that, with her being from San Francisco, she could not escape that impression and would be better off just leaning into it.
Whatever the thought process was, she put a high priority on making celebrities the public face of her campaign, and apparently invested significant cash into it as well.
A new report shows that the Harris campaign paid large sums of money both to Oprah Winfrey and to the famous “Call Her Daddy” podcast.
In turn, these celebrities promoted her during the campaign.
According to Fox News, “Vice President Kamala Harris paid Oprah Winfrey’s Harpo Productions $1 million, just one example of millions the campaign spent on various entertainers during the vice president’s failed bid for president.”
“The Harris campaign paid $1 million to Winfrey’s company on October 15, according to a report in the Washington Examiner, coming after a star-studded town hall that Winfrey hosted for the vice president in September.”
“But Winfrey wasn’t the only star the Harris campaign spent big money on, with the Washington Examiner report also revealing that the campaign spent big on the ‘Call Her Daddy’ podcast.”
In hindsight, now that Harris has lost, it seems unlikely that these investments helped her much with the average American voter.
The article continues, “Winfrey also appeared at Harris’ final rally in Philadelphia on the eve of Election Day, with the talk-show star offering a rare endorsement of a presidential candidate.”
“The campaign also spent up to $20 million on swing state concerns on the eve of the election, according to a report in the New York Post, a sum that could have been more if a planned performance by Alanis Morissette had not been scrapped.”
Democrats going forward are going to have to take a tough look at their own party in order to stop the bleeding with working class voters, something that might involve them having to sacrifice some of their most beloved policy positions.
Working class voters are not fans of the LGBT ideology that has been coming out of the Democratic Party in recent years.
And hiring celebrities to endorse Democrat candidates is unlikely to be the silver bullet that brings these voters back.