Advance Auto Parts has now stuck its thumb in the eye of their conservative customers.
Of course, most of their consumer base is blue-collar, traditional, right-wing Americans.
But they made one shocking move that proved they hate the people who keep their business afloat.
Businesses that rely on conservative customers have learned the hard way what happens when you insult the people you depend on for revenue.
Bud Light was a beer primarily consumed by blue-collared Americans until they partnered up with trans influencer Dylan Mulvaney and drove their business into the ground.
Chick-fil-A has seen boycotts from traditional-family Americans after embracing the “diversity, equity, and inclusion” agenda.
Cracker Barrel and NASCAR are also finding out the hard way that siding with the left is a great opportunity to lose business.
Now Advance Auto Parts is the next business to insult their working-class customer base.
On the Advance Auto Parts website, there is a well-hidden section headlined as “Inclusion and Diversity.”
This is woke-speak for preferential hiring based on race. Instead of hiring the best people based on qualifications, businesses hire based on things like “historical injustice” and “oppression.”
The website page says: “At Advance Auto Parts, we believe that an important key to success begins and ends with embracing the diversity of people, thoughts, skills and styles. By surrounding ourselves with people who think differently than us, we allow better discussions, ideas, and ultimately a more innovative workforce. We want to be the best at serving the needs of our customers and the communities in which we do business. Through a collective diversity of thought and experiences, we are able to leverage new and innovative ideas from our team to better serve our customers. We have a strong commitment to Inclusion and Diversity and support an environment where all Team Members feel welcomed, valued, respected and heard.”
Sure enough, this is a road Advance Auto Parts has been going down since at least 2021.
An article from aftermarketNews from last October reported, “NASCAR announced that Advance Auto Parts, the Official Auto Parts Retailer of NASCAR, will serve as the primary sponsor of the Advance Auto Parts Drive for Diversity Combine.”
And a blog post from 2021 on Advance Auto Parts’ own website says, “Through this blog, you’ve heard me talk a lot about Advance’s commitment to diversity, equity and inclusion (DEI) and how – and why – we’ve made our DEI agenda a priority.”
Advance Auto Parts thought their core consumers would never take notice of this.
Of course, now that the truth is out, the only question is how far will Advance Auto Parts’ business tank?
Going woke is a mistake for any business, but especially when your primary consumers are traditional, blue-collar Americans.
